Management Author 2. Frederick Reichheld

Frederick Reichheld is a prominent management author and consultant known for his work on customer loyalty and business performance. He is best known for developing the Net Promoter Score (NPS), a widely-used tool that measures customer satisfaction and loyalty by asking how likely customers are to recommend a company to others. Reichheld emphasizes that fostering strong customer relationships leads to increased profitability and sustainable growth. His insights have influenced how businesses approach customer service and engagement, highlighting the importance of loyalty in achieving long-term success.