Malraux's Law

Malraux's Law states that the number of visitors to a cultural or historical site increases with the amount of restoration and preservation work done, up to a point where the site’s appeal is maximized. In other words, investing in restoring an attraction makes it more attractive and encourages more visitors, boosting its prominence and value. However, beyond a certain level of restoration, additional investments yield diminishing returns. This concept highlights the importance of strategic preservation efforts that enhance a site’s appeal without overspending or over-perfecting to the point of diminishing benefits.