Malcolm McDonald

Malcolm McDonald is a renowned British marketing expert and former academic who specializes in strategic marketing and business growth. He has written numerous influential books and conducted extensive research on how companies can effectively understand and meet customer needs to boost sales and profitability. His work emphasizes the importance of market segmentation, customer retention, and competitive positioning, helping organizations develop clear strategies to succeed in competitive markets. McDonald’s insights are widely used by marketing professionals worldwide to make informed decisions and achieve sustainable business success.