Make-Do and Mend

"Make-Do and Mend" was a British campaign during World War II aimed at encouraging citizens to conserve resources and reduce waste due to wartime shortages. It promoted repairing clothing instead of replacing it, reusing materials, and being resourceful with household items to support the war effort. The initiative fostered a spirit of practicality and resilience, emphasizing that individual efforts in reducing consumption could contribute significantly to national resource management and overall morale during tough times.