Mailchimp's mascot (Freddie)

Freddie is Mailchimp’s friendly mascot, represented as a cheerful, puppet-like chimpanzee. He symbolizes the company's approachable, creative spirit and dedication to helping businesses communicate effectively through email marketing. Freddie’s playful yet professional appearance reflects Mailchimp’s innovative and user-friendly platform, aiming to make marketing simple and engaging for users of all skill levels. His presence reinforces the brand’s personality—friendly, reliable, and inventive—making the often complex world of email marketing feel more accessible and less intimidating.