Magna Global

Magna Global is a research and consulting unit within the advertising company IPG Mediabrands. It provides data, analysis, and insights on global advertising trends, media consumption, and marketing strategies. By examining market patterns and consumer behavior worldwide, Magna Global helps businesses make informed decisions about advertising investments, media planning, and brand growth. Their work supports clients in understanding how to effectively reach audiences across various platforms and regions, ultimately optimizing advertising effectiveness and return on investment.