Magic Quadrant

A Magic Quadrant is a visual tool used by research firms to evaluate and compare companies within a specific industry or market. It plots these companies on a graph based on two main factors: their ability to execute their vision (how well they deliver products/services) and their completeness of vision (their innovation and strategic future). The quadrant is divided into four sections: Leaders, Challengers, Niche Players, and Visionaries. This helps organizations identify which companies are best suited to meet their needs and understand the competitive landscape, making it easier to make informed technology or service choices.