Macro-influencers

Macro-influencers are social media personalities with large followings, typically between 100,000 and 1 million followers. They have established credibility and reach within specific niches or industries, making them effective for brand promotion. Brands collaborate with macro-influencers to access their broad audiences quickly, enhance visibility, and build trust. Unlike micro-influencers, who have smaller, highly engaged audiences, macro-influencers offer extensive exposure, making them suitable for larger campaigns. Their influence often extends beyond social media, impacting brand perception and purchase decisions in a more widespread manner.