machine learning in advertising

Machine learning in advertising uses algorithms that analyze large amounts of data to identify patterns and predict consumer behavior. By understanding these insights, advertisers can personalize ads, target specific audiences more effectively, and optimize marketing strategies in real time. This means ads can be more relevant to individual preferences, increasing engagement and conversion rates. Essentially, machine learning helps advertisers deliver the right message to the right person at the right time, making advertising more efficient and tailored to consumer needs without requiring constant manual adjustments.