Māori entrepreneurship

Māori entrepreneurship involves Māori individuals and communities creating businesses that reflect their cultural values, traditions, and identities. It emphasizes sustainable practices, social responsibility, and community benefits, often integrating Māori language, art, and knowledge. This approach helps strengthen cultural pride while promoting economic growth. Māori entrepreneurs may work in various sectors such as tourism, arts, food, and technology, aiming to balance profit with the preservation and promotion of Māori heritage. Overall, Māori entrepreneurship is about fostering economic development rooted in cultural identity and social well-being.