Luce R. Duncan

Luce R. Duncan is a key figure in measurement theory, particularly known for his work on how we quantify and compare preferences or choices. He developed the concept of "measurement scales" to understand how different types of data—like rankings or ratings—can be systematically analyzed. His contributions help in creating models that describe decision-making processes, allowing researchers and practitioners to better interpret preferences in fields like psychology, economics, and social science. Essentially, his work provides a framework for understanding how to measure subjective experiences accurately and meaningfully.