
Loyalty Schemes
Loyalty schemes are programs businesses create to reward customers for repeated patronage. Customers earn points, discounts, or other benefits based on their purchases or engagement, encouraging ongoing loyalty. These schemes often include perks like special discounts, exclusive offers, or rewards after a certain number of visits or spending thresholds. The goal is to foster customer retention and increase long-term business by making customers feel valued and motivated to choose the same company or brand repeatedly. Overall, loyalty schemes are strategic tools to strengthen customer relationships and enhance brand loyalty.