loyalty program

A loyalty program is a marketing strategy used by businesses to reward customers for their repeat business. Customers earn points, discounts, or other benefits each time they purchase or engage with the brand. These rewards encourage continued patronage and build a stronger relationship between the customer and the company. Loyalty programs can come in various forms, such as punch cards, digital apps, or exclusive member perks, and are designed to offer value to loyal customers while fostering long-term engagement.