Loyalty Ladder

The Loyalty Ladder is a marketing concept that illustrates the different levels of customer engagement and commitment. It starts with potential customers who know about your brand, then moves up through stages like first-time buyers, repeat buyers, satisfied customers, and finally, loyal advocates who promote your brand willingly. The idea is to nurture relationships at each step, encouraging customers to move higher on the ladder, resulting in increased trust, ongoing business, and positive word-of-mouth. Essentially, it shows how businesses can build stronger, lasting connections with customers over time.