loyalty currency

Loyalty currency refers to points, miles, or rewards earned through programs designed to encourage customer loyalty. When you make purchases or engage with a brand, you accumulate these currencies, which can later be redeemed for discounts, free products, upgrades, or other perks. Think of it as digital stamps or credits that recognize and reward your ongoing relationship with a company. These currencies serve as an incentive for customers to continue choosing that brand over competitors, fostering a mutually beneficial relationship where loyalty is rewarded with tangible benefits.