Low-Income Consumers

Low-income consumers are individuals or households with limited financial resources, often earning below the median income level. This group typically struggles to afford basic necessities such as housing, food, healthcare, and transportation. They may rely on assistance programs and face challenges in accessing quality goods and services. Due to their financial constraints, low-income consumers often prioritize essential needs over luxury items and may be more vulnerable to economic fluctuations. Understanding their situation is crucial for developing effective policies and programs that support financial stability and improved quality of life.