Low-End Disruption

Low-end disruption occurs when a new competitor enters a market by offering simpler, more affordable products or services that initially appeal to budget-conscious customers. These offerings often target the least demanding customers who are willing to accept lower performance for a lower price. Over time, as the new provider improves quality and features, they can challenge established companies and even capture the mainstream market. This phenomenon can reshape industries by gradually replacing established players who focused on higher-end, premium offerings.