Louviere, Jordan J.

Jordan J. Louviere is a renowned researcher in the field of decision science, specializing in understanding how people make choices. His work focuses on designing surveys and models that reveal preferences and trade-offs individuals consider when choosing between options. Louviere's contributions have been influential in areas like marketing, transportation, and public policy, helping organizations better understand consumer behavior and improve decision-making processes. His expertise lies in developing statistical tools that accurately interpret complex preferences, making his work essential for creating policies, products, and services aligned with people's true needs and desires.