Louis Harris Associates

Louis Harris Associates was a reputable market research firm established in 1956, known for conducting surveys and gathering public opinion data. The company helped businesses, government agencies, and media organizations understand people's attitudes, behaviors, and preferences. Harris was renowned for developing research methods that provided valuable insights into consumer trends, social issues, and public sentiment. In 1989, it became part of The Harris Organization, and its legacy in polling and research continues to influence how organizations collect and interpret data to make informed decisions.