Lord Robert Worcester

Lord Robert Worcester is a British researcher and businessman known for founding MORI (Market and Opinion Research International), a leading market research company. He has contributed significantly to understanding public opinion and social research, often using innovative methods to gather insights. Worcester’s work has influenced how organizations interpret data about consumer attitudes, political trends, and societal changes. He also served in various leadership roles within the research industry and academia, fostering better communication and understanding of public views. His expertise lies in combining rigorous analysis with practical applications to inform decision-making across public and private sectors.