Longaberger Company

Longaberger Company was an American manufacturer best known for its handcrafted woven baskets and home décor products. Founded in 1973, it grew through a direct sales model, where independent representatives sold its products door-to-door or through catalogs. The company emphasized quality craftsmanship and a nostalgic, Americana aesthetic. Over time, changing consumer preferences and economic challenges led to its decline; it filed for bankruptcy in 2018. Today, the Longaberger brand remains a symbol of traditional American craftsmanship, with some products still available through resellers or secondary markets.