"Logo Design Love"

"Logo Design Love" is a book by David Airey that explores the art and process of creating effective logos. It provides insights into the principles of good logo design, such as simplicity, originality, and relevance, while sharing real-world examples and case studies. The book emphasizes the importance of understanding clients' brands and messaging to craft visual symbols that are memorable and versatile. It's a resource for designers and branding enthusiasts seeking to understand the strategic thinking behind iconic logos, highlighting the balance between creativity and practicality in branding.