local advertising

Local advertising refers to marketing efforts aimed at promoting a business or product within a specific geographic area, such as a city or neighborhood. It targets local customers through various channels like newspapers, radio, billboards, direct mail, online local directories, or social media. The goal is to attract nearby customers who are more likely to visit the business physically or support it within the community. Local advertising helps businesses build a strong presence in their community, increase foot traffic, and drive sales by connecting directly with people in their immediate area.