load shaping

Load shaping is a strategy used by energy companies to optimize how electricity is used and supplied throughout the day. It involves adjusting and managing electricity consumption patterns—such as encouraging usage during off-peak times—to balance supply and demand. This helps prevent strain on the power grid, reduces costs, and increases the use of cleaner energy sources. Essentially, load shaping makes electricity use more efficient and reliable by aligning demand with available renewable and conventional energy generation, benefiting both providers and consumers by maintaining a stable and cost-effective power supply.