Livia Firth (activist)

Livia Firth is an environmental activist and sustainable fashion advocate, known for promoting eco-friendly practices in the clothing industry. She founded Eco-Age, a consultancy that helps brands adopt sustainable methods, and began the Green Carpet Challenge, encouraging celebrities to wear environmentally responsible designers at events. Her work raises awareness about the environmental and ethical impacts of fashion, aiming to reduce waste, pollution, and exploitation. Firth’s efforts promote conscious consumption and corporate responsibility, fostering a more sustainable and ethical approach to fashion worldwide.