livery

Livery refers to the specific design, colors, and branding applied to a vehicle, building, or uniform to identify that entity and distinguish it from others. In transportation, such as airplanes, buses, or trains, livery includes the paint scheme, logos, and graphics that represent a company, airline, or organization. It serves both marketing and safety purposes—making vehicles easily recognizable and promoting brand identity. Essentially, livery acts as a visual signature, communicating ownership and branding through consistent, distinctive appearance.