
Live video production
Live video production is the process of capturing, editing, and broadcasting video content in real-time. It involves multiple cameras, audio equipment, and control rooms where technicians switch camera angles, adjust sound levels, add graphics, and manage the overall flow of the broadcast. This technique is used for events like sports, concerts, news, and webinars, allowing audiences to experience a seamless, immediate viewing experience. The goal is to produce a polished, professional broadcast instantly, requiring coordination among technical teams to ensure high-quality, uninterrupted coverage.