List Segmentation

List segmentation is the process of dividing a larger group of people into smaller, targeted subgroups based on shared characteristics or behaviors. This allows organizations to customize their messaging, products, or services to better meet the specific needs of each segment. For example, a business might segment its email list by age, location, or buying habits to send more relevant content. Effective segmentation improves engagement, increases conversion rates, and helps build stronger customer relationships by making communications more personalized and relevant.