link exchange

Link exchange is a practice where website owners share links with each other to improve their site's visibility and ranking in search engines. Essentially, two sites agree to place each other's links on their respective pages, creating a mutual connection. This helps search engines recognize the sites as more relevant and trustworthy, potentially boosting their search ranking. While effective when done appropriately, excessive or manipulative link exchanges can be seen as spammy and may negatively impact a site’s reputation. It's most beneficial when the link exchanges are relevant to the site's content and provide genuine value to users.