Linguistic Landscape Theory

Linguistic Landscape Theory studies the visible language in public spaces, such as signs, advertisements, and official notices. It examines how language reflects societal identities, cultural diversity, and power dynamics in a given area. By analyzing these texts, researchers can understand the community's languages, the prominence of different tongues, and how they influence people's perceptions of their environment. Essentially, it explores how the written words around us tell stories about the social and cultural fabric of a place.