Linear Attribution Model

The Linear Attribution Model is a way of assigning credit for a conversion, such as a sale or sign-up, evenly across all the interactions a customer had before making that decision. For example, if a customer interacted with three different ads or touchpoints before purchasing, each one would get an equal share of the credit for that sale. This model helps marketers see the combined impact of all touchpoints, providing a balanced view of how different channels work together to influence customer behavior.