Limited release

A limited release refers to a product, such as a movie, game, or merchandise, that is made available to a small, specific audience or for a short period. This approach is often used to create exclusivity, generate buzz, or test the market before a wider launch. It means only a certain number of units or access points are offered, making it temporarily or geographically restricted. Limited releases can enhance desirability and excitement among consumers, as they offer a unique opportunity that isn’t available everywhere or for long.