"Like a Rock" (Chevrolet ad)

The "Like a Rock" Chevrolet ad is a memorable commercial from the 1990s that used a steady, heartfelt song to evoke feelings of strength, reliability, and perseverance. It features scenes of trucks being built, tested, and used in tough conditions, emphasizing durability and long-lasting quality. The slogan "Like a Rock" suggests that Chevrolet trucks are as dependable and solid as a rock—trustworthy and resilient through challenges. Overall, the ad aims to build emotional connection and customer trust by aligning the brand with qualities of strength and endurance.