Licensing Industry Merchandisers’ Association

The Licensing Industry Merchandisers’ Association (LIMA) is a professional organization that supports companies involved in brand licensing and brand extension. It connects manufacturers, retailers, licensing agents, and licensors, providing resources, industry insights, networking opportunities, and advocacy. LIMA helps members navigate the licensing landscape, ensuring that licensed products meet standards and succeed in the marketplace. Essentially, it promotes collaboration and best practices within the licensing industry, fostering growth and innovation for brands and their strategic partners.