Licensing Business Strategy

Licensing Business Strategy involves one company (the licensor) allowing another (the licensee) to use its intellectual property—like trademarks, patents, or technology—for a fee or royalty. This approach enables the licensor to expand its brand or technology into new markets or product areas without significant investment or risk, while the licensee gains access to established assets to develop products or services more quickly. It’s a way to generate revenue and grow market presence collaboratively, leveraging the strengths and resources of both parties without the need for direct ownership or extensive infrastructure.