Lewis & Paul

Lewis & Paul are renowned neuroscientists famous for their research on decision-making and neuroeconomics. They explore how the brain evaluates choices and rewards, blending neuroscience, psychology, and economics to understand human behavior. Their work provides insights into how we make decisions, why we sometimes act irrationally, and how different brain regions influence preferences and risks. By studying neural mechanisms, they help clarify the biological basis of economic and social behavior, informing fields like behavioral economics, marketing, and healthcare. Their research bridges the gap between brain activity and real-world decision-making processes.