Lewinski Model

The Lewinski Model is a framework in marketing and behavior prediction that suggests people decide whether to buy or support something based on three factors: credibility (trustworthiness or reputation), attractiveness (appeal or likability), and power (ability to deliver or enforce). If a person or product scores well on these factors, they are more likely to influence others positively. The model helps organizations understand how to build trust, appeal emotionally, and demonstrate competence to persuade and engage their audiences effectively.