Levin, Simon

Herbert A. Simon was a renowned researcher known for his work on decision-making, problem-solving, and artificial intelligence. He studied how humans and computers process information and make choices, emphasizing that decision-making is often bounded by limited information and cognitive capacity—that is, people do the best they can within their constraints. Simon's insights help explain complex behaviors in economics, psychology, and computer science, showing how systems—both human and machine—solve problems efficiently by simplifying and organizing information. His work laid the foundation for understanding intelligent behavior and designing smarter algorithms.