Levi Strauss & Co.

Levi Strauss & Co. is a well-known American clothing company, famous for its denim jeans, particularly the iconic 501 style. Founded in 1853 by Levi Strauss in San Francisco, the company initially catered to miners during the Gold Rush, providing durable workwear. Over time, Levi's jeans became a cultural symbol, associated with rebellion and casual fashion. Today, the brand is recognized worldwide and offers a range of clothing and accessories while maintaining a commitment to quality and sustainability. Levi Strauss & Co. is often credited with creating the modern blue jean industry.