Lettering

Lettering refers to the art of creating and designing individual letters or typographic characters for visual communication. It involves crafting the shape, style, and arrangement of letters to convey a specific mood, message, or aesthetic. Unlike standard font use, lettering is often custom, hand-drawn or specially designed for a project, allowing for unique expression and artistic flair. It is widely used in branding, posters, logos, and artwork to enhance visual impact and readability while reflecting a particular tone or personality.