Leslie Zane

Leslie Zane is an expert in consumer behavior and marketing, known for her work in understanding how emotional factors influence buying decisions. She is the founder of Trance, a marketing consultancy specializing in applying neuroscience to advertising. Zane emphasizes the importance of tapping into consumers' subconscious feelings to create impactful marketing strategies. Her insights help brands connect more deeply with their audiences, leading to more effective communication and better sales outcomes. Through her work, she advocates for using psychological principles to shape marketing efforts in a way that resonates with consumers on a deeper level.