legitimate aim

A legitimate aim refers to a lawful, fair, and reasonable purpose for which a specific action or policy is undertaken. In legal and ethical contexts, especially concerning data privacy or regulation, it means that an organization's reason for processing personal information or implementing measures must be valid and justifiable, such as ensuring safety, compliance with laws, or protecting rights. The aim should be appropriate to the situation, necessary, and proportionate, ensuring that actions are taken for genuine reasons and not for misleading or harmful purposes.