Legacy Media

Legacy media refers to traditional forms of mass communication that have been around for decades, such as newspapers, magazines, radio, and television. These outlets have established credibility and reach audiences through established channels. While digital platforms have grown rapidly, legacy media often serve as authoritative sources of news and information, often requiring subscriptions or purchases. They play a significant role in shaping public opinion and providing in-depth coverage, maintaining a presence alongside newer online outlets. However, they face challenges adapting to the digital age and changing viewer habits.