Learning from Las Vegas (book)

"Learning from Las Vegas" is a book by Robert Venturi that critiques traditional architectural norms by highlighting the visual complexity and advertising-driven aesthetics of Las Vegas. It emphasizes that successful architecture and design can embrace bold, unconventional, and symbolic elements rather than strict minimalism. The book argues that visual signals and signage play a vital role in communicating meaning and attracting attention, encouraging architects to consider context, ornamentation, and popular culture as integral to meaningful design. Ultimately, it advocates for a more inclusive, diverse approach to architecture that reflects real-world environments and human experiences.