Lead User Method

The Lead User Method is a way companies develop new products by working closely with advanced or innovative customers—called lead users—who face needs that will become common later. These customers often find unique challenges and create creative solutions ahead of the mainstream market. By collaborating with them early, companies can identify emerging trends and develop innovative products that meet future demands more effectively. This approach leverages the insights of these proactive users to reduce risks and speed up the creation of successful, market-leading products.