Lead Sources

Lead sources refer to the channels or methods through which potential customers discover and become interested in a business’s products or services. Examples include online ads, social media, referrals from existing customers, search engines, trade shows, or direct outreach. Understanding lead sources helps businesses identify where their marketing efforts are most effective, enabling better allocation of resources to attract new clients. Essentially, lead sources track the origin of each potential customer, providing insight into which strategies are driving interest and helping to optimize future marketing and sales efforts.