Lead processing

Lead processing involves identifying potential customers (leads) and guiding them through the sales pipeline. It starts with capturing contact information, then qualifying each lead based on their interest and needs. The goal is to nurture these prospects with relevant information and follow-ups, building a relationship until they’re ready to make a purchase. Effective lead processing helps a business prioritize high-potential customers, improve sales efficiency, and increase conversion rates by systematically managing prospects from initial contact to closing the sale.