Lead Magnet

A lead magnet is a valuable resource or offer that a business provides for free to attract potential customers and encourage them to share their contact information, usually their email address. Think of it as a trade—something useful like an ebook, checklist, or free trial—in exchange for their interest in your product or service. The goal is to build a list of interested prospects who can later be nurtured into paying customers. Lead magnets are an effective marketing tool to grow your audience and establish trust early in the customer relationship.