Laura Patterson

Laura Patterson is a recognized expert in the field of marketing and analytics. She is the co-founder of a company called VisionEdge Marketing, which specializes in helping organizations use data to improve their marketing strategies and performance. Patterson has extensive experience in defining metrics that matter, enabling businesses to make informed decisions based on data analysis. Moreover, she is a sought-after speaker and author, sharing insights on topics such as metrics, performance management, and the importance of aligning marketing efforts with business objectives for optimal growth and success.