Latitudes of Acceptance

Latitudes of Acceptance refer to the range of ideas or opinions that an individual finds acceptable or agreeable. When someone encounters new information, they are more likely to accept or agree with ideas that fall within this range. Conversely, ideas outside this range may be rejected or met with skepticism. This concept helps explain why people tend to accept messages similar to their existing beliefs and resist those that challenge them, playing a key role in understanding attitude change and communication strategies.